The 5 best things about perfecting documents

I’m still here.  Now, I’m not talking about the mockumentary starring the raggedly-bearded stoned rapper Joaquin Phoenix.  I’m talking about me, and the terribly negligent fact that I haven’t written a blog on for almost two years!  But rest assured: I’m still here.  And by here, I mean in this very chair, at this very desk, where every day is another opportunity to make your documents perfect.

Why haven’t I written anything on the website for over 20 months?  It’s pretty simple: I’m busier than a dehydrated mosquito at a nudist colony.  Every single day, I write website pages, edit & proofread academic work for students, SEO-up a storm for small businesses, publish press releases, write blogs, dream up slogans and posh product descriptions, and SO. MUCH. MORE (mind the dramatic and oh-so-incorrect punctuation, because I’m not being paid for this one).

But do you know what?  I love what I do.

The 5 best things about my job

  1. I get to read.  A lot.

    Some people love to read for fun.  Others have to read for work.  I’m lucky enough to fit into both categories.

  2. My laptop.

    How many people can say “ugh, I need to work” IMMEDIATELY after ordering a chai latte and caramel slice in a trendy cafe?

  3. My… er…. bottom.

    I love to write, and I love to proofread/edit just as much.  But I also love running … almost as much as I love cycling.  So I don’t particularly mind parking my tired ar** in my comfortable chair for every other minute of the day.

  4. My boss (me)

    Now, there’s nothing terribly wrong with human beings.  But go on: admit it.  You’re jealous that my day is more like I Am Legend (minus the zombies) than I’m Still Here, aren’t you?

  5. My mind

    Although confined by the complex conventions of the glorious English language, not to mention some pretty strict and specific briefs, I’m truly lucky that I get to exercise my creativity, freedom and imagination every day of my life.  As I get older, I find myself more knowledgeable, more inquisitive, and (dare I say it?) more switched on than my non-writer counterparts.  There.  I said it.

But I’m not going to lie.  What I’ve listed above are 5 pretty good things about being a copywriter and editor/proofreader.  But none of them can compete with the absolute, standout, no-doubt-about-it best thing about my work.  What’s that?  It’s those most addictive of words from the mouth of a client: “Thank you so much.  That’s perfect.”

My name is Andrew Maitland, and I’ve been freelancing in the media, writing and entrepreneurial game for almost 20 years now.  I can help with your:

  • Writing
  • Copywriting
  • Academic/business/personal proofreading
  • Professional editing
  • and much more.

Want to know more?  Check out my website links for proofreading/editing and copywriting, drop me a line at, or give me a call or text on 0439 475 116.  Until I hear from you, I’ll be riiiiiight here…

My growing list of clients

With an ever-growing list of repeat clients, there is almost never an idle moment in the Document Perfection office.

Well, today I found one of these rare idle moments and put it to good use.  Although not exhaustive, I’ve put together a page that showcases the logos of some of my favourite repeat copywriting clients.  The only issue is that I KNOW I’ve left many, many valuable clients out, so to them I pass on my apologies and vow to keep updating the list in real time … so long as I get an idle moment or two here and there.

Want to add your business’ logo to my list?  All you need is a blog, article, page, press release or some other document for me to whip up or perfect.

Click here to see the new clients page (preview below) for real.


Closing down for Christmas

Phew … what a year it’s been!

Many of you may not know this, but while I have been hard at work every day this year establishing as a destination for perfect copywriting and proofreading, I have also been keeping my other entity – a now almost 18-year-old online sports news service – in daily operation.

People who know me understand that while I like to play hard on my bike and on the running trails every single day, I also hardly ever take a day off from work – for any reason.

This year, I’m having a few days off.  I’m locking the door on my office today, and I don’t imagine that I’ll unlock it again until the New Year.

Still, don’t hesitate to get in touch to check if I’m ready to pop my head back over the parapet.

To all of my clients and friends, have a peaceful Christmas, a happy New Year, and a truly prosperous 2018!

See you soon!



Blogging because I (don’t) have time

I blog whenever I get time – and that’s not often.  And it’s not really now.

It’s a bit of a habit to pretty much never turn down work, but as my tally of regular clients increases, it’s sometimes hard to schedule lunch let alone a reflective piece about the day’s achievements.

So what did I churn out or complete today?

  1. Two pieces for a new client – an investing app targeted for Millennials.  The first was about how young people can give back to their community this Christmas, and the second was an appeal to these Millennials to capitalise on their most valuable asset: time.
  2. I completed a 3-day job for another new client – a well-known comparison website.  This 1000 word page was all about what the bustling Aussie market of hatchback cars looks like.
  3. I then made plans for the next 6 days (including the weekend).  I have 5 blogs and 1 landing page to complete for regular clients, as well as my 2 weekly news items for an Australian cruise company.

Worried you’re going to jam up my diary if you get in touch and place an order?  Don’t be.  I’ll slot you in somewhere.





Writey, writey, writey…

It’s a good job copywriters regard their job as a special brand of fun.  Otherwise, helping businesses get the copy they need would seem like actual work.

Yesterday, a digital marketing agency asked me to write about the effectiveness of landing pages – those internet-ty places you ‘land’ on after clicking on an ad or a Google link.

And today, I crammed in 2 important copywriting tasks alongside my usual grind.  First (and don’t you dare snigger) I became an expert about stylish and practical dresses for beach weddings.  Because, yanno, good male copywriters know all about that sort of girly stuff.  Or, more accurately, we know how to find out how to know all about that sort of girly stuff.

Finally, with an hour to spare in the day, I finished with a job for a regular client – a specialist company in corporate intelligence.  Specifically, I was writing all about the exciting awesomeness *insert bemused-faced emoji here* of Big Data.  Not sure what it is?  Think of something REALLY boring instead.  Multiple it by 10.  You’ve got it!

Luckily, a good copywriter will absolutely LOVE the challenge of writing all about your borin …er… FASCINATING topics.  Nothing is too hard, too technical or too mundane.  Every opportunity to write is another opportunity to perfect our craft.

Get in touch about my same-day, affordable copywriting services 24/7.

The daily holiday of copywriting

I just love copywriting, and I’m in the privileged position of now having lots and lots of regular clients who get me to do most of their stuff whenever they need.

My first job today was a piece explaining the benefits of beautiful teak for luxury outdoor furniture.  Did you know a lot of teak furniture is actually made out of sustainable, reclaimed wood that was once a grand ship?

Dutch exploring ships were made of teak.

Job # 2 was for an investment delegation company, explaining the pros and cons of the various options for investing your hard-earned cash.

And my final job was for a regular client that gets me to update their online content when necessary.  Today’s task was a re-write of the description for a beautiful 1 bedroom luxury villa in Seminyak, Bali – just like this one.

It’s not hard to gush about Balinese luxury.

Do you need me to write your copy for absolutely anything?  Get in touch today.

A couple of interesting jobs

Yesterday was so busy a day in the office that I’m only just getting around to writing about it.

Most of the time, a typical day of copywriting, proofreading and editing looks much like any other.  Briefs and documents come in, magic is worked upon them, clients say “cheers” and we move on.

But yesterday was a little different.  Most days, I learn something.  But yesterday I learned more about camel milk than I thought imaginable as I proofread a scientific journal report based on meticulous scientific research.  I’ve had similar jobs over the desk before, but some are just particularly memorable thanks to a cool combination of a genuinely interesting topic, a document format that challenges me, and insight into someone else’s specialty and passion.

The second job was also an urgent proofread – this one about teaching methods for kids from diverse backgrounds.  In total, 7000 words were proofread in just a few hours.

Got something you need an experienced writer to check is definitely ready for submission?  It’s been my business for 17 years and I can get it done within hours and for as little as $50.  Get in touch.